Jesuítas da Moura – Dois séculos de uma doce história

Anabela Ramos
May 6, 2022

Jesuits of Moura, from Santo Tirso, celebrate 200 years of life with their story told in a book. The work, which tells the story of the iconic Pastelaria e Confeitaria Moura, in Santo Tirso. Using very suggestive sepia images, texts by Anabela Ramos and António Jorge Ribeiro and the coordination of João Abreu, the narrative covers the lives of the various generations of the family that created and which continues to lead the destinies of Moura, also describing the moments of the creation and development of the various pastries and other sweets and the deep relationship of this century-old house with the city of Santo Tirso, where it was born and developed, expanding in recent years also to Porto and Braga.

This is a story of success, but also of love for doing things well, with the best raw materials, without rushing or mass production, in short, for doing things with care. As writer Manuel Andrade describes on the back cover of the book, when talking about Jesuit “the word is said and the sweetest saliva comes to our mouth, the most desirable odor to our nostrils, as if it were the complete taste of a consolation. ”

Books published by Idioteque

Anabela Ramos
May 6, 2022

Jesuítas da Moura – Dois séculos de uma doce história

Jesuits of Moura, from Santo Tirso, celebrate 200 years of life with their story told in a book. The work, which tells the story of the iconic Pastelaria e Confeitaria Moura…

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Eventos

We organize national and international events (exhibitions, art and street entertainment, conferences, graphic design and multimedia), especially in the areas of culture, thought, health, sport and global business. All this work is accompanied by national and international communication and press consultancy, as well as impactful online communication.