An absolute success. The Creative Battle around branding took place this afternoon in a completely packed Casa das Artes. An initiative by the Municipality of Famalicão, through Famalicão Made IN, within the scope of the #Empresariato project, with the prestigious participation of #Leica. Remarkable in terms of business thinking, in a connection between the academic world and that of organizations, Batalha Criativa was moderated by Ana Santiago and interventions by speakers Víctor Tavares, Raquel Costa, Paulo Silveira, António Madureira and Fernando Rodrigues.