For the first time in Portugal, 24 academics and researchers from universities, polytechnics and management schools prepared a set of case studies, based on 13 successful experiences in the management of Portuguese municipalities.
This book, of undeniable interest to local authorities, supra-municipal coordination entities, researchers and teachers, political parties and managers, addresses topics as rich and diverse as tourism and heritage, gastronomy and wines, attracting and promoting investment, cultural policies and education, sustainability, iconic events in the municipalities analyzed, among others.
With a diversified approach within the area of ​​Territorial Marketing, and seeking to base itself on differentiating cases, this book establishes a route through thirteen municipalities such as Amarante, Cabeceiras de Basto, Gondomar, Lamego, Maia, Mangualde, Melgaço, Paredes, Porto, São João da Madeira, Vila do Conde, Vila Nova de Famalicão and Vila Nova de Gaia.