An essential reading for anyone that works, directly or indirectly, in the tourism industry. For instance: municipalities, universities (students and teachers) or travel agents. The book authors are two of the most distinguished Portuguese experts in the field of tourism and both teachers at the Universidade da Beira Interior and Instituto Politécnico de Castelo Branco, respectively.
José António C. Santos, editor of the Tourism and Management Studies’ Magazine and author of one of the comments posted in the back cover, considers the book “a fundamental work on clusters and competitiveness in the tourism industry. Written in a clear and explanatory style, it offers a rigorous analysis and presents some innovative proposals. An absolute must have for students and tourism industry professionals.”
“They have concluded that all aspects are to be taken into consideration when developing tourism. The audacity of those involved shall affect the ability of fostering competitiveness. The complexity of different actors, the repercussions of circumstantial factors, the powers and relations involved, make competitive decisions difficult.
Nevertheless, competitiveness between international tour operators has never been so stiff. In Portugal, a serious economic crisis dictated some stupor regarding measures that need to be taken in order to stimulate company growth, and increasing competitiveness and entrepreneurship.”
©2015 Idioteque Communication Group
design by ARTIKS
