This work aims to be an essential tool for managers, academics and entrepreneurs, as well as students in the areas of Management, Economics, Marketing, Business Communication and others.
Following the previous volume, Empresariato, cases of business success - Internationalization, this book reveals the success of the BRANDING-focused strategies of a diverse and rich set of companies / brands: Ach. Brito, âme moi, Casa Grande Chocolatier, Camisaria Machado, Ferrugem, Josefinas, Leica, Livraria Lello, my house is your home, Porminho, ROQ, Samsys and Viarco.
It involved 30 authors, prominent academics from various universities, institutes, polytechnics and their colleges, as well as specialists from various fields. Those who need a manual to support management and study with practical and concise cases of PORTUGUESE companies or with presence in our country are addressed.
This publication was produced under the Entrepreneurship initiative, promoted by the Vila Nova de Famalicão Town Hall in the context of Famalicão Made IN project.
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